I am sure many Singaporeans heard of it. When I was Four was one of the pioneering knick-knack souvenir shops that played a lot on puns on our local heritage. Popular with both locals and tourists, it is one shop not to be missed. I was surprised to see a retail shop because I always thought they were online-based. Also, it is so hard not to walk out with something - and we do have a fair bit of their merch at home. We ended up sending letters to future selves. Generally, their stuff are quite reasonably priced with non-nostalgic stuff being cheaper :D We also had fun stamping at their booth!
2. Joival.co
If you want something more unique that the rest of the Singaporean folks still hasn't quite own, head on to Joival.co. Apart from holding their own creations, Joival.co also display crafts from other artisans. It was interesting to browse. Price-point, it is on the higher side but like many of the shops here, you can use your CDC vouchers. So I do see many people walking out with something. I particularly love the clickers and also the window stickers.
I really loved the design of this shop, though I don't think it would appeal to everyone. The clothes are more retro, 70s inspired and are very, very expensive. To be quite frank, the lady at the store was probably one of the worse shopowners I have met. She basically just ignored us from the moment we stepped in. I like their design but hated the service. A hello would have been nice. Because of how cold she was, I lost my courage to try out the clothes and decided that the money can be better spent to support other brands.
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